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Project:

Web shop for Russian specialties, called „Universam-Mir“

Universam-Mir stands for tradition and values, something beautiful and tasty, remembering the customer of ‘the old country’ and his youth. It’s that beloved little shop where one would get those special tasty treats from ones parents. It’s real Russian candy, groceries and beverages among other Eastern European products – loved by millions, and an interesting taste for an outsider.

 

In addition to a carefully hand-picked selection of products, the customers have the full selection of Russian top brand products next to real kitchen staples.

Logo:

Target group:

The Russian speaking community of Europe;

interested foodies

Implementation:

2009  Universam.de starts as a small shop for Russian groceries

              and specialties

2010 Universam.de is being awarded “Preferred partner”

            status by Amazon Europe, groceries section

2011 Restructuring and reimagining Universam.de as a market

             place for third party vendors; rebranding as Universam-Mir.com

2012 Technical revamping of the whole system platform;

             vendor expansion

2013 Streamlining the platform, implementing additional

            security measures

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Werbung Agentur Leipzig

TV Werbung

Online Werbung

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